How to Be Specific on Social: Facebook
Analyzing the algorithm, defining best practices, and showing you how your brand should be advertising on Facebook. By: Kate Rominger and Emily Marshall Social media...
16
Oct
- All
- Branding
- Family Marketing
- Steel Branding
- Trends
08
Oct
Use Alexa to Win More Family Consumers (before your competition does it!)
By Kirsten Cutshall and Caroline Bolano Amazon Alexa Flash Briefings offer a new medium to get into your target audience’s homes every day. The Flash...
02
Oct
Website Accessibility: Essential for Some – Useful for All?
The web is used by many people and is an essential part of daily life. Website accessibility means that people with disabilities –...
25
Sep
Marketing to Millennial Moms – What Do They Care About?
Millennial moms are a growing market segment with increasing buying power. One in five moms today are a millennial mom and 1 in...
18
Sep
The Next Generation of Shoppers are Graduating into the Grocery Store
iGen shop with high expectations and lots of time. The next generation of consumers has been raised and are either helping mom pick up...
10
Sep
Presenting and Justifying Your Marketing Budget to Upper Management
You’ve spent hours gathering your budget allocations and are ready to present your recommendations to your leadership team for approval. Follow these tips...
27
Aug
Reaching a New Millennial Mom: Why Social Media Ads Matter
As a new millennial mom, my brain is constantly consumed by all things baby all the time. And I’m not the only one-...
20
Aug
#Ad: Reaching Your Audience with Social Influencers
2017 saw a staggering 12.9 million brand-sponsored posts on Instagram. And in 2018 that number is sure to rise with Snapchat on the...
14
Aug
Why Advertise with Podcasts to Reach Moms?
Podcasts are on the rise, but advertisers are slow to catch up with audiences. Here’s why you may want to jump on board...
02
Aug
Why Influencer Marketing is Essential for Your Family Brand
Building brand trust Online influencers are known for their connection to their audience. Once influencers become long-term advocates for your brand, you will...