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Branding

By Sarah Richardson and Katie Bell These days college students seem to have less time than ever on their hands so it’s more challenging than ever to reach them effectively and not blow the budget. Keep reading to learn about the top social media platforms, how...

Analyzing the algorithm, defining best practices, and showing you how your brand should be advertising on Facebook. By: Kate Rominger and Emily Marshall Social media companies like Facebook, Instagram, Twitter, and LinkedIn are captivating our culture. These platforms are deeply ingrained in the lives and routines of...

Consumers are seeking authenticity in a digital world In a world of messenger bots and automated phone systems, it’s no surprise that consumers feel less of a human connection when interacting with today’s brands. Families have integrated new technologies into their daily life, reshaping traditional roles...

How do you move from capturing attention to ensuring lifetime retention? Steel Branding has it all mapped out for you in our lifecycle health care marketing success road map --- from web opt-in to re-engagement, and everything in between. Download your copy!...

When Fischer & Wieser scored a feature with Better Homes & Gardens magazine, the Steel team stepped in and took over — with an Instagram takeover, that is! Through quick and cost-effective boomerangs and short videos featuring easy-to-make recipes, we took over BH&G’s Instagram account...

How do you capture attention and build brand recognition in the education market? Use Steel Branding’s roadmap to developing a successful brand, focused specifically on education. Focus on school pride, the application process and campus tours are just a few things you’ll be able to...

Steel Branding has developed a comprehensive guide for branding success, and as part of this guide, we are making available several handy road maps! First in line is a comprehensive road map for developing a successful brand. Broader categories of planning, brand strategy, brand introduction, brand...

Instagram is one of the most popular forms of social media with over 400 million active users. It is the preferred social media platform of the Millennials and Generation X and has 60 times higher engagement than Facebook according to Chapman University. ...