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Marketing to Millennial Moms - What Do They Care About?
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Marketing to Millennial Moms – What Do They Care About?

child and mom on laptop

Marketing to Millennial Moms – What Do They Care About?

Millennial moms are a growing market segment with increasing buying power. One in five moms today are a millennial mom and 1 in 3 are the majority contributor to their household’s income. Here are the things to consider when marketing to millennial moms:

Millennial moms are digitally connected.

  • Millennial moms are online 1.7 hours a day
  • They have an average of 3.4 social media accounts
  • They like or commend products online 10.4 times a month


Millennial moms are the decision makers in their family.

  • 70% are the main decision maker for family purchases
  • They control 85% of household purchases
  • Millennial moms are responsible for $2.4 trillion in US spending


Millennial moms shop online.

  • They grew up with the internet and are accustomed to shopping online
  • They use social media influencers to help them make buying decisions.


Millennial moms like brands with authenticity, meaningfulness, uniqueness and innovation.

  • They want the brand to be true to them
  • They like brands that are outside of the box and have a social conscience


Eighty percent of babies born this year will call a millennial mom or dad, and the U.S. already has more than 10.8 million millennial households with children. This market segment is a purchasing force to be reckoned with. When someone becomes a parent there is a unique opportunity to capture new customers. Don’t miss it!