23 Aug Back-to-School Trends 2019
Children Influence 70% of Family Spending for Back-to-School.
Parents weighed in and their children influence on average about 70% of Back-to-School purchases to the tune of an estimated $20B this year. The largest influence is on clothing and accessories. Electronics and school supplies purchases are influenced moderate to high by children.
50% of families school-related budget is spent during the back-to-school shopping season.
From July to September families will spend over 50% of their school related budget for the year. Twenty-nine million households will spend an estimated total of $27.8B in 2019, making Back-to-School the 2nd largest shopping season behind the Holidays.
29% of back-to-school spending is online purchases.
Shopping and purchasing online has grown steadily from 2016, and is expected to be 29% this year. Parents are more likely to purchase electronic gadgets and computers online, but clothing and school supplies in-store.
Families with a college student estimated to spend an average of $976.78 on back-to-school.
College students are expected to spend an average $976.78 on back-to-school shopping. This is up from the $942.17 average spending in 2018, says the National Retail Federation.
Families of K-12 students estimated to spend an average of $696.70 per student.
Families of K-12 students are expected to spend an average $696.70 per student on Back-to-School shopping. This is up from the $684.79 average per student in 2018, says the National Retail Federation.
60% of back-to-school shoppers use mobile.
According to Deloitte, 60% of Back-to-School shoppers will be using a mobile device, up from 53% in 2018. Fifty percent use a mobile device to access price information, sales or discounts, and 50% will purchase online.
The season starts in July, but 64% of families shop during the first 2 weeks of August.
According to Deloitte’s 2019 Back-to-School report, 64% of U.S. families do their Back-to-School shopping during the first 2 weeks of August. They are estimated to spend $9.5 billion of the $27.9 billion total Back-to-School spending estimated for 2019.
Sources: Deloitte 2019 Back-to-School Shopping Report, National Retail Federation (NRF)
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