Webinars have never been more useful for information, education, and entertainment. Steel’s Webinar Checklist reminds you of all the steps in the webinar production process that are key to produce effective, quality webinars quickly and easily.
10-Step Checklist to Create Quality Webinars Quickly
1. Choose your webinar team members. Determine organizer, presenter/s, and support staff.
2. Hold a planning meeting. Determine the purpose, target audience, topic, and date of the webinar.
3. Decide the webinar format. Will it be a single presenter, a moderated panel, a demo, an interview, a Q&A, or something else?
4. Choose your webinar tool. Get your webinar URL.
5. Create your content.
6. Plan your visuals. Create a welcome screen and end screen.
7. Promote your webinar:
- Create a landing page with registration form.
- Create advertising for your website.
- Create a hashtag for the event and publicize on Twitter, Facebook, Instagram, and LinkedIn.
- Send three reminder emails linking to event registration.
- Send email on webinar day with direct link to event.
8. Set up your equipment and space. Declutter the background. Have a backup computer ready.
9. Practice. Perform several dry runs to get your presenter camera ready, work out technology problems, and get the webinar crew versed.
10. Follow up with attendees after presentation.
- Email Thank You Note
- Survey
- Invitation to Future Webinar
Steel Advertising is ready to help your company identify and reach your target audience, design your communications, create your presentation materials, promote your webinars, and create follow-up communications. More on our capabilities.
Based in Austin, Texas, Steel is a full-service integrated ad agency that uses a deep understanding of how families make purchase decisions to deliver brands that families love. In close partnership with our clients, Steel unites data, technology, creativity and influence to produce more stunning growth for brands in health, education, food and fun that serve the American family.
By: Bill Cutshall
