Steel Advertising’s one-hour Q&A session dives into the power of archetypes to unify your audience’s brand experience across marketing, sales, service and operations.
With the increase in channels, formats and segmentation, how do we as marketers keep our brand unified and strong? Steel CEO Kirsten Cutshall breaks down why your organization might need a brand archetype and how we as marketers can align all of these wildly different touchpoints to create a strong and purposeful brand experience.
If you missed this Q&A please join us for our next one. We will be live every first Thursday of the month discussing topics related to advertising, interactive, and marketing. We’ll help you talk through stumbling blocks or find resources to help you execute!
Based in Austin, Texas, Steel is a full-service integrated ad agency that uses a deep understanding of how families make purchase decisions to deliver brands that families love. In close partnership with our clients, Steel unites data, technology, creativity and influence to produce more stunning growth for brands in health, education, food and fun that serve the American family.
By: Emily Heller
