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By Johnathan Babineau Medical Practice websites are not necessarily judged against each other, but rather a patient’s expectations for your practice or hospital website are shaped by their favorite digital experiences—regardless of whether that experience was with Amazon, Apple, Uber, or any other multi-billion-dollar company. In...

By: Ariana Gomez and Emily Carper The latest news that Instagram will begin hiding like counts on its platform in the US is causing a frenzy among Instagram influencers and advertisers alike.  Users can expect to stop seeing like counts on others’ posts as early as this...

By Emily Marshall 40% of Shoppers Spend More Time Shopping Online than in Stores Google released a new study that provides behavioral insights into 2019 holiday shoppers. Online shopping is becoming increasingly popular, with 40% of shoppers who have online access spending more time shopping online than...

By Michelle Moncla and Sarah Richardson Did you know that in 2018, almost 20% of all holiday shopping revenue was spent in the 5 days following Thanksgiving? Cyber 5, the new name for the kickoff of the holiday season, encompasses the five holiday shopping days between...

By Samantha Dettmer How brands reach Millennial Shoppers. Millennials seem to be an ever confusing audience on how a brand should market to them. Millennials are less brand loyal and care about utility more than ever, so how do you to capture the attention of the...

Children Influence 70% of Family Spending for Back-to-School. Parents weighed in and their children influence on average about 70% of Back-to-School purchases to the tune of an estimated $20B this year. The largest influence is on clothing and accessories. Electronics and school supplies purchases are influenced...

For consumer brands in today's marketplace, the key to capturing share of wallet is a positive brand experience. Expand your reach, increase awareness and nurture relationships to keep your brand top of mind. To help you move from capturing attention to ensuring lifetime retention for...