By: Ariana Gomez and Emily Carper The latest news that Instagram will begin hiding like counts on its platform in the US is causing a frenzy among Instagram influencers and advertisers alike. Users can expect to stop seeing like counts on others’ posts as early as this...
By Emily Marshall 40% of Shoppers Spend More Time Shopping Online than in Stores Google released a new study that provides behavioral insights into 2019 holiday shoppers. Online shopping is becoming increasingly popular, with 40% of shoppers who have online access spending more time shopping online than...
Here's your quick guide to industry average and marketing benchmarks for 2018 campaign performance annual reviews and 2019 planning....
By Diana Deleon and Kaitlyn Ceremuga The world of healthcare marketing is constantly changing. Hospitals and practices have to remain one step ahead to keep up with competitors and their patients' needs. Here is a list of the latest trends to keep in mind to capture...
By: Kaitlyn Ceremuga So you want to grow your company’s social media presence online. Well, here’s the deal. It is 2019 and as we all know by now, social media has taken over the world. Ok maybe not completely taken over, but close enough. According to...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]By: Meagan Roberts This question was the most Googled tech mystery by Texans going into 2019. The real question, though, is whether this so called ‘mystery’ is fact or fiction? There are countless stories of real people sharing the times...
by Diana Deleon and Kaitlyn Ceremuga Social Media Listening is monitoring your audience, understanding what their needs are so you can address them. What is SML? Social Media Listening is the practice of analyzing conversations about your brand/industry and using those insights to make better decisions when it comes...
by Kirsten Cutshall Forbes predicts that by 2020, a whopping 50% of all searches will be voice. Is your Brand optimized for voice search? Younger audiences have higher adoption, but it's not just the kids. A report from Search Engine People cited that 20 percent of mobile...
By: Kate Rominger and Emily Marshall In the first post of this series, we covered Facebook. Now let's talk about its hip(ster), visual-heavy sister platform - Instagram. First things first, a demographic birds-eye view of Instagram: Family Focused fact: Younger parents (under 40) are more likely to use...
By Jennifer Hernandez and Jesus Aleman Voice recognition is becoming a normal part of how we interact with technology. Have you ever caught yourself asking Siri, Google Home or Alexa for store hours of your favorite restaurant or shop? It’s fast and convenient! And voice is...