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Digital

by Daisy Nguyen 2020 Pantone Color of the Year: Classic Blue Another year. Another color titled the color of the year. For the upcoming 2020 year, Pantone has been crowned Classic Blue, a color reminiscent of the sky at dusk, to represent the year. Classic Blue “highlight...

Marketing Campaign Benchmarks As you begin your new annual campaigns in Jan, or just want to optimize a campaign that is already running it's helpful to have some context for success. What is a good email open rate? What should I expect to pay for cost...

by Daisy Nguyen and Cheryl Habbe TikTok is not for everyone, but perfect for brands targeting teens and college students Check your teenager’s phone and more likely than not you will see an app with a neon note called, TikTok. Nope, it’s not metronome app. If Vine...

By Helen Goh and Cheryl Habbe Digital Influencer marketing is definitely the hottest trend in marketing right now. Put simply, it’s a collaboration between a brand and an influencer - people who have built a reputation for their knowledge and expertise on a particular topic. They...

By: Ariana Gomez and Emily Carper The latest news that Instagram will begin hiding like counts on its platform in the US is causing a frenzy among Instagram influencers and advertisers alike.  Users can expect to stop seeing like counts on others’ posts as early as this...

By Emily Marshall 40% of Shoppers Spend More Time Shopping Online than in Stores Google released a new study that provides behavioral insights into 2019 holiday shoppers. Online shopping is becoming increasingly popular, with 40% of shoppers who have online access spending more time shopping online than...

By Diana Deleon and Kaitlyn Ceremuga The world of healthcare marketing is constantly changing. Hospitals and practices have to remain one step ahead to keep up with competitors and their patients' needs. Here is a list of the latest trends to keep in mind to capture...