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Digital

by Diana Deleon and Kaitlyn Ceremuga Social Media Listening is monitoring your audience, understanding what their needs are so you can address them. What is SML? Social Media Listening is the practice of analyzing conversations about your brand/industry and using those insights to make better decisions when it comes...

By: Kate Rominger and Emily Marshall In the first post of this series, we covered Facebook. Now let's talk about its hip(ster), visual-heavy sister platform - Instagram. First things first, a demographic birds-eye view of Instagram:   Family Focused fact: Younger parents (under 40) are more likely to use...

By Jennifer Hernandez and Jesus Aleman Voice recognition is becoming a normal part of how we interact with technology.  Have you ever caught yourself asking Siri, Google Home or Alexa for store hours of your favorite restaurant or shop? It’s fast and convenient!  And voice is...

By Kirsten Cutshall and Sawyer Stull Getting coverage for health insurance can be a tedious task. Many consumers’ biggest gripes start at the website. These tips can help you avoid some common potholes. Consumers Need a Map to Find a Plan Navigation on your plan’s site should be...

Analyzing the algorithm, defining best practices, and showing you how your brand should be advertising on Facebook. By: Kate Rominger and Emily Marshall Social media companies like Facebook, Instagram, Twitter, and LinkedIn are captivating our culture. These platforms are deeply ingrained in the lives and routines of...

By Kirsten Cutshall and Caroline Bolano Amazon Alexa Flash Briefings offer a new medium to get into your target audience’s homes every day. The Flash Briefing Skill is an addition to the Alexa Skills Kit (ASK) that allows consumers to add content like news stories and jokes...

The web is used by many people and is an essential part of daily life. Website accessibility means that people with disabilities – about 15% of the world’s population – can use the web equally. There are many kinds of disabilities: auditory, cognitive, neurological, physical, speech,...