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Education

by Daisy Nguyen and Cheryl Habbe TikTok is not for everyone, but perfect for brands targeting teens and college students Check your teenager’s phone and more likely than not you will see an app with a neon note called, TikTok. Nope, it’s not metronome app. If Vine...

By Helen Goh and Cheryl Habbe Digital Influencer marketing is definitely the hottest trend in marketing right now. Put simply, it’s a collaboration between a brand and an influencer - people who have built a reputation for their knowledge and expertise on a particular topic. They...

By: Ariana Gomez and Emily Carper The latest news that Instagram will begin hiding like counts on its platform in the US is causing a frenzy among Instagram influencers and advertisers alike.  Users can expect to stop seeing like counts on others’ posts as early as this...

Children Influence 70% of Family Spending for Back-to-School. Parents weighed in and their children influence on average about 70% of Back-to-School purchases to the tune of an estimated $20B this year. The largest influence is on clothing and accessories. Electronics and school supplies purchases are influenced...

BRANDING. IT'S A WAY OF LIFE. Strong brands benefit from consumer recognition and credibility in the marketplace that can give you an edge over your competitors. The branding process is a marathon, not a sprint, when followed will ensure your brand is successful at capturing attention...

As a digital generation, Generation Z expects digital tools to be deeply integrated into their education and that extends to their relationship with their school. For them, technology has always been a fully integrated experience into every part of their lives. Integrate your lead generation marketing efforts...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]By: Meagan Roberts This question was the most Googled tech mystery by Texans going into 2019. The real question, though, is whether this so called ‘mystery’ is fact or fiction?  There are countless stories of real people sharing the times...