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by Daisy Nguyen 2020 Pantone Color of the Year: Classic Blue Another year. Another color titled the color of the year. For the upcoming 2020 year, Pantone has been crowned Classic Blue, a color reminiscent of the sky at dusk, to represent the year. Classic Blue “highlight...

Marketing Campaign Benchmarks As you begin your new annual campaigns in Jan, or just want to optimize a campaign that is already running it's helpful to have some context for success. What is a good email open rate? What should I expect to pay for cost...