by Daisy Nguyen 2020 Pantone Color of the Year: Classic Blue Another year. Another color titled the color of the year. For the upcoming 2020 year, Pantone has been crowned Classic Blue, a color reminiscent of the sky at dusk, to represent the year. Classic Blue “highlight...
Marketing Campaign Benchmarks As you begin your new annual campaigns in Jan, or just want to optimize a campaign that is already running it's helpful to have some context for success. What is a good email open rate? What should I expect to pay for cost...
By Johnathan Babineau Medical Practice websites are not necessarily judged against each other, but rather a patient’s expectations for your practice or hospital website are shaped by their favorite digital experiences—regardless of whether that experience was with Amazon, Apple, Uber, or any other multi-billion-dollar company. In...
By Helen Goh and Cheryl Habbe Digital Influencer marketing is definitely the hottest trend in marketing right now. Put simply, it’s a collaboration between a brand and an influencer - people who have built a reputation for their knowledge and expertise on a particular topic. They...
By: Ariana Gomez and Emily Carper The latest news that Instagram will begin hiding like counts on its platform in the US is causing a frenzy among Instagram influencers and advertisers alike. Users can expect to stop seeing like counts on others’ posts as early as this...
Here's your quick guide to industry average and marketing benchmarks for 2018 campaign performance annual reviews and 2019 planning....
By Diana Deleon and Kaitlyn Ceremuga The world of healthcare marketing is constantly changing. Hospitals and practices have to remain one step ahead to keep up with competitors and their patients' needs. Here is a list of the latest trends to keep in mind to capture...
BRANDING. IT'S A WAY OF LIFE. Strong brands benefit from consumer recognition and credibility in the marketplace that can give you an edge over your competitors. The branding process is a marathon, not a sprint, when followed will ensure your brand is successful at capturing attention...
By: Kaitlyn Ceremuga So you want to grow your company’s social media presence online. Well, here’s the deal. It is 2019 and as we all know by now, social media has taken over the world. Ok maybe not completely taken over, but close enough. According to...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]By: Meagan Roberts This question was the most Googled tech mystery by Texans going into 2019. The real question, though, is whether this so called ‘mystery’ is fact or fiction? There are countless stories of real people sharing the times...