By: Ariana Gomez and Emily Carper The latest news that Instagram will begin hiding like counts on its platform in the US is causing a frenzy among Instagram influencers and advertisers alike. Users can expect to stop seeing like counts on others’ posts as early as this...
Here's your quick guide to industry average and marketing benchmarks for 2018 campaign performance annual reviews and 2019 planning....
By Diana Deleon and Kaitlyn Ceremuga The world of healthcare marketing is constantly changing. Hospitals and practices have to remain one step ahead to keep up with competitors and their patients' needs. Here is a list of the latest trends to keep in mind to capture...
BRANDING. IT'S A WAY OF LIFE. Strong brands benefit from consumer recognition and credibility in the marketplace that can give you an edge over your competitors. The branding process is a marathon, not a sprint, when followed will ensure your brand is successful at capturing attention...
By: Kaitlyn Ceremuga So you want to grow your company’s social media presence online. Well, here’s the deal. It is 2019 and as we all know by now, social media has taken over the world. Ok maybe not completely taken over, but close enough. According to...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]By: Meagan Roberts This question was the most Googled tech mystery by Texans going into 2019. The real question, though, is whether this so called ‘mystery’ is fact or fiction? There are countless stories of real people sharing the times...
We know that consumers today spend a significant amount of time online researching and getting know a brand before purchasing, that's why you have a website and social media platforms as the foundation of your Brand's digital presence. But what now? Integrate your lead generation...
By Madison Priest and Lori Owens The Pantone Color Institute has been featuring one hue as the Color of The Year since 2000 - studying color trends throughout the year, taking into consideration fashion trends, graphic design, marketing, social media and even the current political climate...
by Kirsten Cutshall Forbes predicts that by 2020, a whopping 50% of all searches will be voice. Is your Brand optimized for voice search? Younger audiences have higher adoption, but it's not just the kids. A report from Search Engine People cited that 20 percent of mobile...
By: Kate Rominger and Emily Marshall In the first post of this series, we covered Facebook. Now let's talk about its hip(ster), visual-heavy sister platform - Instagram. First things first, a demographic birds-eye view of Instagram: Family Focused fact: Younger parents (under 40) are more likely to use...