by Emily Crews Video media has been on the rise as a useful tool for brands over the last few years, and the COVID-19 pandemic has brought to light just how necessary video communication really is. A Logitech study reported that video conferencing has steadily increased...
By Daisy Nguyen With a significant portion of the population staying home due to stay-at-home orders, out-of-home (OOH) marketing has taken a big hit. According to the Out Of Home Association of America, before the outbreak, out-of-home revenue rose 7 percent in the third quarter of 2019...
This webinar provides practical advice to organize your thinking and prioritize the marketing activities to relaunch your Brand after the COVID-19 pandemic. Kirsten Cutshall, the CEO of Steel Advertising, will be leading you through some practical advice to organize your thinking and prioritize the activities to...
By Janelle Martinez How to Use YouTube to Grow Your Business In these unprecedented times, media consumption is booming. Trends across the world indicate that stay home orders due to COVID-19 are sending users to VOD and streaming platforms even more. For example, live streaming across YouTube...
Steel Advertising's one-hour webinar with practical advice on brand strategies during the different stages as this COVID-19 crisis unfolds in the U.S. Kirsten Cutshall, the CEO of Steel Advertising, shares ways for Brands to stay relevant during this current emergency and planning ahead for recovery when...
By Lori Owens & Daisy Nguyen Overview and COVID-19 From fax machines to VHS tapes, old gadgets face an inevitable death to modern technologies. Yet email still remains around, defying the many claims and expectations of its demise. Email, unlike other antiquities, has adapted to the constantly...
by Bill Cutshall Webinars have never been more useful for information, education, and entertainment. Steel’s Webinar Checklist reminds you of all the steps in the webinar production process that are key to produce effective, quality webinars quickly and easily. 10-Step Checklist to Create Quality Webinars Quickly ___ 1....
by Daisy Nguyen 2020 Pantone Color of the Year: Classic Blue Another year. Another color titled the color of the year. For the upcoming 2020 year, Pantone has been crowned Classic Blue, a color reminiscent of the sky at dusk, to represent the year. Classic Blue “highlight...
Marketing Campaign Benchmarks As you begin your new annual campaigns in Jan, or just want to optimize a campaign that is already running it's helpful to have some context for success. What is a good email open rate? What should I expect to pay for cost...
By Johnathan Babineau Medical Practice websites are not necessarily judged against each other, but rather a patient’s expectations for your practice or hospital website are shaped by their favorite digital experiences—regardless of whether that experience was with Amazon, Apple, Uber, or any other multi-billion-dollar company. In...