The family unit is a difficult audience. The traditional consumer buying behavior is heavily influenced by family relationship dynamics, split spending potential, and various interests across all the demographics within the family. So how do you advertise your product in a way that will win over...
A company's success is directly linked to their consumer base and their consumers' loyalty. Understanding the characteristics of...
The digital world opened up a whole new world of possibilities for companies. Banner ads, social media ads, ads on mobile devices, email campaigns, and Google ads are just a few of the many ways that a company can try to reach a consumer. But...
Welcome to Family Marketing Magazine from the pioneers of Family Targeted Marketing, Steel Branding. This magazine is intended help marketing managers and teams selling to a modern family do so more effectively. Family-targeted marketing is the process of creating a preference for a particular brand or product...