12 Mar Digital Influencer Campaigns for Toy Brands
by Emily Marshall
Digital Influencer Campaigns for Toy Brands
Influencer marketing is a powerful marketing tactic that can help companies and businesses reach their goals. Here are five of the top benefits of social influencer marketing for toys and other kid brands
92% of consumers trust recommendations from individuals over brands, even if they don’t know them personally. Influencers have worked hard to build relationships, credibility, and trust with their followers. Their fans look to them as being experts in their industry, and respect their recommendations and opinions. Consumers will typically value and trust the information they receive about a children’s toy more from someone they know than from the brand itself.
Improves Brand Awareness
Influencer marketing is a great way of expanding your reach and positioning online. When influencers mention your brand or recommend your product, it helps you gain more brand awareness and visibility. You’ll reach an engaged audience that will start to learn more about your brand, who you are, and what you have to offer.
Enhances Your Content Strategy
When working with influencers, they’ll make high quality content featuring your brand to share on their social accounts. But you can also share this content on your own accounts – just be sure to tag the influencer in the post. Sharing influencer content is a great way to help fill in any gaps of your own content schedule and get some high quality content on your feed. For toy brands, this content could be a quality image of kids playing and interacting with your product. Or it could be an in depth blog post or video from a parent talking about why they and their children love your toys.
Effectively Reaches Your Target Audience (Parents, who are the purchasers)
When you work with influencers in your niche, your brand is placed in front of a relevant audience that’s already interested in products or services like yours. For example, if you sell babydolls your target audience would primarily be moms with daughters in the newborn to 8 year old age range. Partnering with a mom who has a daughter in this age range would allow you to reach people who are likely moms with young children themselves.
When your brand reaches a highly focused and relevant audience, the likelihood of conversions is much higher.
You don’t need a huge marketing budget to make an impact with digital influencers. Instead of using the majority of your budget on 1 or 2 influencers with a large following, try working with micro influencers. Micro influencers are influencers who have an audience between 5,000 and 100,000 followers. While they do have a smaller following, this doesn’t affect the influence they have. Smaller influencers actually tend to have a higher post engagement rate because they are more engaged with their followers on a daily basis. Plus, with their lower costs you can work with a variety of influencers to reach a broader, highly engaged audience.
Click here to read more about our work with toy and family fun brands
Based in Austin, Texas, Steel is a full-service integrated ad agency that uses a deep understanding of how families make purchase decisions to deliver brands that families love. In close partnership with our clients, Steel unites data, technology, creativity and influence to produce more stunning growth for brands in health, education, food and fun that serve the American family.