Recent studies suggest that using video in marketing strategies can increase sales dramatically. Even before the pandemic, unskippable ads on media sites such as YouTube were followed through with a 92-96% click rate
Pinterest has become the 3rd largest social media platform.Opportunities and best practices for marketing on Pinterest.
This webinar provides practical advice to organize your thinking and prioritize the marketing activities to relaunch your Brand after the COVID-19 pandemic.
In these unprecedented times, media consumption is booming. Trends across the world indicate COVID-19 is sending users to stream even more.
Kirsten Cutshall, the CEO of Steel Advertising, shares ways for Brands to stay relevant during this current emergency and planning ahead for recovery when it has ended.
Email has found its way back as a powerful marketing tool. Every dollar spent on email brings a return of $38! It has become the most direct way businesses reach their customers as well as one of the most cost-effective.
Steel’s Webinar Checklist reminds you of all the steps in the webinar production process that are key to getting your webinar up quickly
Here are five of the top benefits of social influencer marketing that can help your toy brand gain followers and increase engagement
Influencer marketing is a powerful marketing tactic that can help companies and businesses reach their goals.
Classic Blue - Another year. Another color titled the color of the year. How should marketers react?
Digital Influencer marketing is definitely the hottest trend in marketing right now. Here are some reasons you will want to consider adding this to your campaigns
We've included industry averages for digital marketing tactics like email, eCommerce, online ads, social media, and website stats in the verticals relevant to our specialties.
TikTok is not for everyone, but perfect for brands targeting teens and college students
What were the retail marketing successes that made this year’s Black Friday and Cyber 5 the most successful ever? Read on to see the tactics that should be in your marketing plan for next year.
What do patients care about on your Medical Practice website? Here are the BEST 8 tips to help increase your conversion rate.
This study reveals what’s most influential to shoppers when they decide to buy online for three main categories - hard goods, soft goods, and everyday essentials.
Cyber 5, the new name for the kickoff of the holiday season, encompasses the five holiday shopping days between Thanksgiving and Cyber Monday.
Cyber 5, the new name for the kickoff of the holiday season, encompasses the five holiday shopping days between Thanksgiving and Cyber Monday.
How brands reach Millennial Shoppers. Millennials seem to be an ever confusing audience on how a brands should market to them.
Gen Z and Millennials now account for $2.5 trillion of US purchasing power combined. Their views regarding the food industry effect what they spend their money on.
The biggest pitfall we begin to see is when recruitment teams aren’t actively intertwined with marketing. Yesterday’s world of direct mail and campus visits is gone.
Steel Branding has compiled marketing benchmarks and industry averages to make campaign reviews and Q4 planning easier.
For consumer brands in today’s marketplace, the key to capturing share of wallet is brand loyalty. Expand your reach, increase awareness and nurture relationships to keep your brand top of mind.
Here is a list of the latest trends to keep in mind to capture the attention of potential patient’s and grow your practice.
Strong brands benefit from consumer recognition and credibility in the marketplace that can give you an edge over your competitors.
Social media and influencer marketing are on the rise, here are some popular tools to enhance your Brand's marketing programs
Integrate your lead generation marketing efforts across your digital presence to create a trusted relationship with potential students.
The real question, though, is whether this so called ‘mystery’ is fact or fiction? There are countless stories of real people sharing the times they have been convinced their phones were listening to them.
Social Media Listening is monitoring your audience, understanding what their needs are so you can address them.
Integrate your lead generation marketing efforts across platforms and leverage the information you gather to create a trusted relationship with your potential customers
Trends across all categories and industries reflect the culture we live in. As marketers it is important to be in touch with these trends.
Is your Brand optimized for voice? The number of people using voice is almost 50%. It's hard to find a list of all the things you need to do to be ready. Here's a checklist of things to get you started.
In the first post of this series, we covered Facebook. Now let’s talk about its hip(ster), visual-heavy sister platform – Instagram.
Check the health of your brand and create a 2019 fitness plan. The first quarter is a great time to do an inventory of your brand to see where you may have some holes.........
We all know the power of content marketing, but it can takes a lot of power from you to turn out your own publication week after week. This list is by no means exhaustive, but it’s a handy tool to keep those headlines flowing........
Voice recognition is becoming a normal part of how we interact with technology. And voice is now being used more often to find other local services including health care providers.......
Instagram shoppable posts are changing the way that people shop, especially on mobile. This feature is the first tool that allows e-commerce stores to drive organic traffic from Instagram to a company’s landing page......
We've compiled this quick guide of industry averages and marketing benchmarks for you to use in 2018 annual campaign reviews and 2019 planning.....
As their families grow along with their spending, what you need to know about Millennials grocery shopping habits to gain share of the wallet.....
Often Generation Z is lumped in with Millennials like they’re just the younger versions of millennials. But Gen Z is not the millennial generation.....
These days college students seem to have less time than ever on their hands so it’s more challenging than ever to reach them effectively....
Getting coverage for health insurance can be a tedious task. Many consumers’ biggest gripes start at the website....
Analyzing the algorithm, defining best practices, and showing you how your brand should be advertising on Facebook. By: Kate Rominger and Emily Marshall Social media...
By Kirsten Cutshall and Caroline Bolano Amazon Alexa Flash Briefings offer a new medium to get into your target audience’s homes every day. The Flash...
The web is used by many people and is an essential part of daily life. Website accessibility means that people with disabilities –...
Millennial moms are a growing market segment with increasing buying power. One in five moms today are a millennial mom and 1 in...
iGen shop with high expectations and lots of time. The next generation of consumers has been raised and are either helping mom pick up...
You’ve spent hours gathering your budget allocations and are ready to present your recommendations to your leadership team for approval. Follow these tips...
As a new millennial mom, my brain is constantly consumed by all things baby all the time. And I’m not the only one-...
2017 saw a staggering 12.9 million brand-sponsored posts on Instagram. And in 2018 that number is sure to rise with Snapchat on the...
Podcasts are on the rise, but advertisers are slow to catch up with audiences. Here’s why you may want to jump on board...
Online influencers are known for their connection to their audience. Once influencers become long-term advocates for your brand, you will see...
These days, when a high school student begins their grueling process of deciding between colleges, the first place they’re going to look is your website....
In a world of messenger bots and automated phone systems, it’s no surprise that consumers feel less of a human connection when interacting with today’s brands....
At the beginning of every year the Pantone Color Institute, the forecasting group within the world-renowned authority on color and color communication, announces their selection for the upcoming Color of the Year...