How to use the Pantone color of the year in marketing
Classic Blue - Another year. Another color titled the color of the year. How should marketers react?
22 Jan
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- Digital
- Education
- Family Fun
- Food
- Healthcare
15 Jan
10 Reasons to Consider Digital Influencer Marketing
Digital Influencer marketing is definitely the hottest trend in marketing right now. Here are some reasons you will want to consider adding this to your campaigns
7 Jan
Industry Averages and Marketing Benchmarks for 2020
We've included industry averages for digital marketing tactics like email, eCommerce, online ads, social media, and website stats in the verticals relevant to our specialties.
19 Dec
TikTok for Education Brands
TikTok is not for everyone, but perfect for brands targeting teens and college students
11 Dec
Retail Marketing Successes: Black Friday and Cyber 5 Sales Reach Record High
What were the retail marketing successes that made this year’s Black Friday and Cyber 5 the most successful ever? Read on to see the tactics that should be in your marketing plan for next year.
03 Dec
8 Tips for Improving Conversions on Your Medical Practice Website
What do patients care about on your Medical Practice website? Here are the BEST 8 tips to help increase your conversion rate.
20 Nov
2019 Holiday Online Shopping Insights
This study reveals what’s most influential to shoppers when they decide to buy online for three main categories - hard goods, soft goods, and everyday essentials.
18 Nov
Instagram Influencer Marketing - The Pros & Cons of Counting Likes
Cyber 5, the new name for the kickoff of the holiday season, encompasses the five holiday shopping days between Thanksgiving and Cyber Monday.
14 Nov
3 Ways to Succeed in Cyber 5 this Holiday Shopping Season
Cyber 5, the new name for the kickoff of the holiday season, encompasses the five holiday shopping days between Thanksgiving and Cyber Monday.
04 Oct
How Brands Are Leveraging Nostalgia to Reach Millennial Shoppers
How brands reach Millennial Shoppers. Millennials seem to be an ever confusing audience on how a brands should market to them.
18 Sep
GenZ and Millennials – What makes them unique?
Gen Z and Millennials now account for $2.5 trillion of US purchasing power combined. Their views regarding the food industry effect what they spend their money on.
05 Sep
The 3 Things You Need to Know About Gen Z and College Recruitment Marketing
The biggest pitfall we begin to see is when recruitment teams aren’t actively intertwined with marketing. Yesterday’s world of direct mail and campus visits is gone.
28 Aug
Marketing Benchmarks and Industry Averages for 2019 Planning
Steel Branding has compiled marketing benchmarks and industry averages to make campaign reviews and Q4 planning easier.
26 Aug
26 Jul
The Path to Marketing Success for Consumer Product Brands
For consumer brands in today’s marketplace, the key to capturing share of wallet is brand loyalty. Expand your reach, increase awareness and nurture relationships to keep your brand top of mind.
23 Jul
Healthcare Practice Marketing Trends for 2019
Here is a list of the latest trends to keep in mind to capture the attention of potential patient’s and grow your practice.
15 Jul
How to Capture Attention and Build Brand Recognition
Strong brands benefit from consumer recognition and credibility in the marketplace that can give you an edge over your competitors.
22 May
5 Tools to Enhance Your Brand's Social Media and Influencer Marketing
Social media and influencer marketing are on the rise, here are some popular tools to enhance your Brand's marketing programs
8 May
Higher Education Marketing: Capturing Leads and the Path to Student Retention
Integrate your lead generation marketing efforts across your digital presence to create a trusted relationship with potential students.
2 May
Is My Phone Listening to Me?
The real question, though, is whether this so called ‘mystery’ is fact or fiction? There are countless stories of real people sharing the times they have been convinced their phones were listening to them.
25 Apr
Social Media Listening for Higher Education
Social Media Listening is monitoring your audience, understanding what their needs are so you can address them.
08 Apr
Healthcare Marketing: Lead Generation and the Path to Lifetime Retention
Integrate your lead generation marketing efforts across platforms and leverage the information you gather to create a trusted relationship with your potential customers
27 Mar
Pantone Color Of The Year - Why Is It Important to Marketers?
Trends across all categories and industries reflect the culture we live in. As marketers it is important to be in touch with these trends.
5 Mar
Voice Revolution: A Checklist of What to Actually Do to Be Optimized for Voice
Is your Brand optimized for voice? The number of people using voice is almost 50%. It's hard to find a list of all the things you need to do to be ready. Here's a checklist of things to get you started.
13 Feb
How To Succeed With Social Ads: A Guide for Brands on Instagram
In the first post of this series, we covered Facebook. Now let’s talk about its hip(ster), visual-heavy sister platform – Instagram.
31 Jan
Brand Life Cycle Map: Keep Your Brand Healthy in 2019!
Check the health of your brand and create a 2019 fitness plan. The first quarter is a great time to do an inventory of your brand to see where you may have some holes.........
25 Jan
20 Headline Hacks for Content Marketers
We all know the power of content marketing, but it can takes a lot of power from you to turn out your own publication week after week. This list is by no means exhaustive, but it’s a handy tool to keep those headlines flowing........
09 Jan
Voice Recognition: A Huge Opportunity for Local Health Care Providers
Voice recognition is becoming a normal part of how we interact with technology. And voice is now being used more often to find other local services including health care providers.......
26 Dec
Instagram Shoppable Posts: How Do They Work and Why Does Your Brand Need It?
Instagram shoppable posts are changing the way that people shop, especially on mobile. This feature is the first tool that allows e-commerce stores to drive organic traffic from Instagram to a company’s landing page......
20 Dec
Marketing Benchmarks and Industry Averages for 2019 Planning
We've compiled this quick guide of industry averages and marketing benchmarks for you to use in 2018 annual campaign reviews and 2019 planning.....
04 Dec
10 Specialty Food and Grocery Shopping Habits of Millennials
As their families grow along with their spending, what you need to know about Millennials grocery shopping habits to gain share of the wallet.....
27 Nov
Tips For Reaching A Student-Aged Audience
Often Generation Z is lumped in with Millennials like they’re just the younger versions of millennials. But Gen Z is not the millennial generation.....
19 Nov
Top 3 Marketing Tactics to Reach College Students Today
These days college students seem to have less time than ever on their hands so it’s more challenging than ever to reach them effectively....
22 Oct
Stop Driving Customers From Your Health Plan Website!
Getting coverage for health insurance can be a tedious task. Many consumers’ biggest gripes start at the website....
16 Oct
How to Be Specific on Social: Facebook
Analyzing the algorithm, defining best practices, and showing you how your brand should be advertising on Facebook. By: Kate Rominger and Emily Marshall Social media...
08 Oct
Use Alexa to Win More Family Consumers (before your competition does it!)
By Kirsten Cutshall and Caroline Bolano Amazon Alexa Flash Briefings offer a new medium to get into your target audience’s homes every day. The Flash...
02 Oct
Website Accessibility: Essential for Some – Useful for All?
The web is used by many people and is an essential part of daily life. Website accessibility means that people with disabilities –...
25 Sep
Marketing to Millennial Moms – What Do They Care About?
Millennial moms are a growing market segment with increasing buying power. One in five moms today are a millennial mom and 1 in...
18 Sep
The Next Generation of Shoppers are Graduating into the Grocery Store
iGen shop with high expectations and lots of time. The next generation of consumers has been raised and are either helping mom pick up...
10 Sep
Presenting and Justifying Your Marketing Budget to Upper Management
You’ve spent hours gathering your budget allocations and are ready to present your recommendations to your leadership team for approval. Follow these tips...
27 Aug
Reaching a New Millennial Mom: Why Social Media Ads Matter
As a new millennial mom, my brain is constantly consumed by all things baby all the time. And I’m not the only one-...
20 Aug
#Ad: Reaching Your Audience with Social Influencers
2017 saw a staggering 12.9 million brand-sponsored posts on Instagram. And in 2018 that number is sure to rise with Snapchat on the...
14 Aug
Why Advertise with Podcasts to Reach Moms?
Podcasts are on the rise, but advertisers are slow to catch up with audiences. Here’s why you may want to jump on board...
02 Aug
Why Influencer Marketing is Essential for Your Family Brand
Online influencers are known for their connection to their audience. Once influencers become long-term advocates for your brand, you will see...
26 Jul
10 Reasons High School Students will Leave Your College’s Website
These days, when a high school student begins their grueling process of deciding between colleges, the first place they’re going to look is your website....
05 Jun
How To Establish a Powerful Brand Story Families Resonate With
In a world of messenger bots and automated phone systems, it’s no surprise that consumers feel less of a human connection when interacting with today’s brands....
03 Jan
Pantone Announces Their Color of the Year for 2018
At the beginning of every year the Pantone Color Institute, the forecasting group within the world-renowned authority on color and color communication, announces their selection for the upcoming Color of the Year...