18 Sep GenZ and Millennials – What makes the next generations of parent and young adult shoppers unique?
By Kirsten Cutshall
Gen Z and Millennials now account for $2.5 trillion of US purchasing power combined. Their views regarding the food industry and their vibrant lifestyles greatly affect their decisions on what types of products and brands they want to spend their money on. Learn more about their shopping behavior, what cultural shifts are behind the differences, and the tactics that are proving most successful.
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Based in Austin, Texas, Steel is a full-service integrated ad agency that uses a deep understanding of how families make purchase decisions to deliver brands that families love. In close partnership with our clients, Steel unites data, technology, creativity and influence to produce more stunning growth for brands in health, education, food and fun that serve the American family.