14 Jan How to use the Pantone color of the year in marketing
by Daisy Nguyen
2020 Pantone Color of the Year: Classic Blue
Another year. Another color titled the color of the year. For the upcoming 2020 year, Pantone has been crowned Classic Blue, a color reminiscent of the sky at dusk, to represent the year. Classic Blue “highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.”
Every year the announcement of the Pantone Color of the Year sparks a lot of media coverage and excitement in December. The color is carefully chosen by the Pantone Color Institute to reflect overall color trends as well as other aspects of life: the social, cultural, and even political climate.
How can you incorporate Classic Blue into your marketing?
The Pantone Color Institute chooses the color of the year through extensive color trending research and allows you to save some time on marketing research. The Pantone Color of the year is not meant for re-branding. It is meant for product design, creating and marketing.
It is primarily a consumer-oriented story and information intended for consumer products and design. For marketers it’s a trend and incorporating the color of the year into your campaign designs and creative tactics will keep your efforts up-to-date and current.
- Integrate into upcoming marketing and sales materials
- Incorporate into campaign creative
- Use the color in social media as backgrounds and key graphics
Source: Pantone
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