In 2000, Steel Digital Studios opened its doors as a web studio and grew rapidly into a Top-20 Interactive Firm in the U.S. recognized by Advertising Age. Over the years Steel Digital Studios has become part of this larger entity – Steel Advertising. This merging of enterprises provides our clients with a full range of web design and development capabilities as part of a full-service ad agency focused on helping companies reach the family. Whether you’re looking for an online brand experience, a standalone digital solution, or one that plays into an integrated, family-targeted campaign, we can help!
The TEA needed to create a user-friendly site where parents login to see their child’s test results that complemented the ease and simplicity of their newly designed STAAR Report Card. Steel worked with them to:
Develop, create, design, and program in less than 2 months
See evidence that users love it, the goal was to gain support and understanding for both the test and the TEA
Deliver site traffic of more than 775,000 unique users 1 month post launch
Achieve a conversion rate of 62% for parents logging in to the site
There was little awareness of Austin Cancer Center as a high-quality, local option for cancer treatment. So we assembled our team of specialists to give them a comprehensive brand awareness plan that tripled their website traffic in the first month and averaged a 93% increase every month after that.