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Pantone Redefines Pink and Blue | Steel Advertising
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Pantone Redefines Pink and Blue

For the first time in Pantone history, two colors share the spotlight for Pantone’s color of the year: Rose Quartz and Serenity.

What does this mean for the family? Gender expression is becoming more fluid so there will be more flexibility in color options when marketing to the family. Girls can like blue, boys can like pink, and “gender neutral” colors are on the back-burner for this season.