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Smart Girls and How They'll Change the World | Steel Advertising
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Smart Girls and How They’ll Change the World

Amy Poehler’s new program, Smart Girls, is attempting to empower and unify young girls around the nation. It’s a revolutionary new project that targets young girls to help them become strong critical thinkers and show them powerful female role models.

“We wanted to build a brand that attempted to combat the deluge of s–t young people see every day online,” Poehler says.

“We wanted to celebrate the curious girl, the nonfamous, the everyday warrior. … Our hope is to provide something for people who can’t stand to look at another awful website highlighting some fameobsessed garbage person.”

To read more about Smart Girls, click here.