30 Mar Will Your Logo Be Successful With Younger Demographics?
Companies like MasterCard, Nike, Apple, and McDonald’s have all phased out more traditional logos with words in favor of streamlined symbol logos. There are many practical reasons to switch to this marketing approach, including the removal of language barriers for global commerce and the increased flexibility for digital manipulation, but this is a targeted response to the fundamental change in how consumers view corporations.
According to The Atlantic, consumers are actively favoring brands that are perceived as authentic over their “corporate” competition. Keeping a subtle, personal symbol for a company’s brand will increase the likelihood that they are well received by Millennials and other young parents who are shopping for their families..