The Marketing Nutshell

In This Episode

LinkedIn has long been known as the “professional bulletin board” of the internet: a place for businesses to discuss job opportunities, make connections, and network over the net. But now, in a surprise move, LinkedIn is branching out into online news hosting, and with this new form of content comes new levels of professionalism, new standards of content, and a new kind of audience coming online.

Can businesses keep up with the change? Will the website translate smoothly from its past identity to this new one? Kirsten is here to explain it, in a nutshell.

What You’ll Learn

• LinkedIn is shifting from a place where businesses share information to a larger news aggregate platform, setting it apart from other job-searching sites in the market, but also fundamentally changing it.
• Brands are quickly attempting to up their production value to meet the rising bar and attract the new audience flooding in.
• The site is losing its previous definition as a job-posting platform, and if its users don’t shift to meet this, it is uncertain what their future will be.

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