Welcome to The Marketing Nutshell, a snappy synopsis of the current topics affecting your organization’s marketing. Designed for busy marketing leaders, the Nutshell delivers executive level summaries of new topics, trends, and insights in five minute bites. If you are looking for reliable, actionable marketing advice for institutions in education, health and government marketing – the Marketing Nutshell has cracked the code.
Episode 2 – Follow the Funding: What ESAs Mean for Education Brands
In This Episode
ESA Accounts, or Education Savings Accounts, have moved from being a side topic to a grand and looming issue. They’re a clear-cut change in the way families fund schooling, moving away from strict systems and into fluid, flexible use.
But what does this mean for the places that are adopting these policies, now that school districts need to leap into a world of competitive branding and marketing? How will public schools make a name for themselves, and how will this make education as a whole evolve? Kirsten is here to give you the nutshell.
What You’ll Learn
- How ESAs are reshaping the education landscape by introducing choice and funding flexibility for families.
- Why public schools now face increased competition, and what that means for branding and marketing.
- How this shift could transform the future of education and how schools position themselves to stand out.
Got a question for the Steel Advertising team? Connect with us!
Episode Archive
Episode 1 - The Many Faces of Adult Learners
Episode 1 – The Many Faces of Adult Learners
Adult learners are not all alike. Learn about the different personas that make up this important target audience.
Episode 2 - Follow the Funding. What ESAs Mean for Education Brands
Episode 2 – Follow the Funding: What ESAs Mean for Education Brands
Learn how school districts can stay competitive in branding and marketing with the growing importance of Education Savings Accounts.
Episode 3 - Marketing Higher Ed to the Way Gen Z Thinks
Episode 3 – Marketing Higher Ed to the Way Gen Z Thinks
Learn how to make your messaging more inclusive and effective for the audiences of Gen Z.
