Welcome to The Marketing Nutshell, a snappy synopsis of the current topics affecting your organization’s marketing. Designed for busy marketing leaders, the Nutshell delivers executive level summaries of new topics, trends, and insights in five minute bites. If you are looking for reliable, actionable marketing advice for institutions in education, health and government marketing – the Marketing Nutshell has cracked the code.
Episode 3 – Marketing Higher Ed to the Way Gen Z Thinks
In This Episode
Today, more than half of all Gen Z individuals identify as neurodivergent: the way their brain chemistry functions is not quite the same as what has been considered “typical”.
Not only is this a large demographic, but this is a large pocket of humanity as well, and though it may seem daunting to try and figure out all the changes you must make to include them in your messaging, Kirsten is here to give you the nutshell: with just a few simple changes, you will be ready to roll.
What You’ll Learn
- Neurodivergence is prevalent among Gen Z, and what that means for how you communicate.
- Simple, practical ways to make your messaging more inclusive and effective for neurodivergent audiences.
- How small adjustments can lead to stronger engagement with a large and often overlooked demographic.
- How thoughtful, audience-aware messaging helps your brand truly connect and drive action.
Got a question for the Steel Advertising team? Connect with us!
Episode Archive
Episode 1 - The Many Faces of Adult Learners
Episode 1 – The Many Faces of Adult Learners
Adult learners are not all alike. Learn about the different personas that make up this important target audience.
Episode 2 - Follow the Funding. What ESAs Mean for Education Brands
Episode 2 – Follow the Funding: What ESAs Mean for Education Brands
Learn how school districts can stay competitive in branding and marketing with the growing importance of Education Savings Accounts.
Episode 3 - Marketing Higher Ed to the Way Gen Z Thinks
Episode 3 – Marketing Higher Ed to the Way Gen Z Thinks
Learn how to make your messaging more inclusive and effective for the audiences of Gen Z.
Episode 4 - A Shift in Higher Education Marketing
Episode 4 – A Shift in Higher Education Marketing
Explore how higher education marketing is shifting as student skepticism grows, and learn how authentic content can help institutions build trust.
Episode 5 - LinkedIn as News Media
Episode 5 – LinkedIn as News Media
Explore how LinkedIn news is reshaping the platform, changing audience expectations and pushing brands to rethink how they create and share content.
