Welcome to The Marketing Nutshell, a snappy synopsis of the current topics affecting your organization’s marketing. Designed for busy marketing leaders, the Nutshell delivers executive level summaries of new topics, trends, and insights in five minute bites. If you are looking for reliable, actionable marketing advice for institutions in education, health and government marketing – the Marketing Nutshell has cracked the code.
Episode 4 – A Shift in Higher Ed Marketing: From Being Seen to Being Believed
In This Episode
As competition in the field rises and trust in coverage lowers, it’s apparent that the foundations of higher education marketing are transforming in the face of growing skepticism. Previous marketing strategies are becoming less effective, less efficient, and less encouraging to students and institutions alike.
To what extent do these practices need to shift, and how can institutions undergo these changes with as little stress as possible? Kirsten breaks down the dos and don’ts, in a nutshell.
What You’ll Learn
- How students aren’t as likely to take a script anymore, responding less to overly polished marketing.
- The marketing appeal of behind-the-scenes looks at an institution, through student takeovers or slice-of-life vlogs.
- How stories that feature real voices might not be sufficient on their own.
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Episode Archive
Episode 1 - The Many Faces of Adult Learners
Episode 1 – The Many Faces of Adult Learners
Adult learners are not all alike. Learn about the different personas that make up this important target audience.
Episode 2 - Follow the Funding. What ESAs Mean for Education Brands
Episode 2 – Follow the Funding: What ESAs Mean for Education Brands
Learn how school districts can stay competitive in branding and marketing with the growing importance of Education Savings Accounts.
Episode 3 - Marketing Higher Ed to the Way Gen Z Thinks
Episode 3 – Marketing Higher Ed to the Way Gen Z Thinks
Learn how to make your messaging more inclusive and effective for the audiences of Gen Z.
Episode 4 - A Shift in Higher Education Marketing
Episode 4 – A Shift in Higher Education Marketing
Explore how higher education marketing is shifting as student skepticism grows, and learn how authentic content can help institutions build trust.
Episode 5 - LinkedIn as News Media
Episode 5 – LinkedIn as News Media
Explore how LinkedIn news is reshaping the platform, changing audience expectations and pushing brands to rethink how they create and share content.
Episode 6 - Content Marketing to Brand Journalism
Episode 6 – Content Marketing to Brand Journalism
Explore how businesses are using the art of brand journalism to break through the homogeneity of AI ads.
