The Marketing Nutshell

In This Episode

As competition in the field rises and trust in coverage lowers, it’s apparent that the foundations of higher education marketing are transforming in the face of growing skepticism. Previous marketing strategies are becoming less effective, less efficient, and less encouraging to students and institutions alike.

To what extent do these practices need to shift, and how can institutions undergo these changes with as little stress as possible? Kirsten breaks down the dos and don’ts, in a nutshell.

What You’ll Learn

• How students aren’t as likely to take a script anymore, responding less to overly polished marketing.
• The marketing appeal of behind-the-scenes looks at an institution, through student takeovers or slice-of-life vlogs.
• How stories that feature real voices might not be sufficient on their own.

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