Texas A&M University – San Antonio
University Lead Generation
Texas A&M University – San Antonio partnered with Steel to create an effective university lead generation strategy aimed at boosting recruitment and overcoming challenges caused by the pandemic. As part of the Texas A&M University System, the university sought to enhance its digital marketing efforts and generate immediate leads amidst the shift to synchronous learning. Steel’s solution included a robust online ad campaign tailored to meet the evolving needs of prospective students.
Through targeted Google Ads, programmatic display ads, and strategic retargeting, Steel drove high-quality leads to dedicated Texas A&M University – San Antonio landing pages. These efforts focused on key demographics, such as undergraduates, transfer students, military personnel, and graduate candidates. Additionally, A/B testing and performance analytics were used to optimize the campaign and improve cost efficiency and conversion rates.
Steel’s comprehensive services included brand development, admissions collateral creation, landing page design, paid social media strategies, and continuous media optimization. This tailored approach significantly boosted Texas A&M University – San Antonio’s digital presence, leading to increased engagement and enrollment. As a result, the university set new benchmarks for university lead generation and digital marketing success. Steel’s strategies ensured a steady stream of prospective students in a rapidly changing educational landscape.
