Website Rebuild
Steel Advertising partnered with the Texas Higher Education Coordinating Board to rebuild a recently launched website that had become difficult for visitors to navigate and challenging for staff to manage. To understand how different audiences searched for information, Steel conducted internal and external research, including card-sorting exercises with multiple user groups and departments across the organization. Those findings informed a new site architecture, a refined visual design and a more intuitive navigation system.
Steel then brought the new experience to life through prototyping, content migration and user acceptance testing. Along with making information easier for visitors to find, the rebuild introduced a more efficient editing experience for THECB staff—creating a website that is clearer, more flexible and better equipped to serve the organization’s evolving needs.
