Brand & Website Development
Steel Advertising partnered with Texas Tech University to develop a distinctive brand and website for The Sowell Family Collection. The work established a cohesive identity that reflects the collection’s place within the university while helping it connect with two important audiences: peer institutions in higher education and the local community.
Building on the new brand, Steel designed and developed a digital experience that presents the collection with clarity and credibility. The website provides an engaging, accessible platform for increasing awareness, strengthening the collection’s academic presence and inviting broader community interest.
