Welcome to The Marketing Nutshell, a snappy synopsis of the current topics affecting your organization’s marketing. Designed for busy marketing leaders, the Nutshell delivers executive level summaries of new topics, trends, and insights in five minute bites. If you are looking for reliable, actionable marketing advice for institutions in education, health and government marketing – the Marketing Nutshell has cracked the code.
Episode 1 – The Many Faces of Adult Learners
In This Episode
Now more than ever, college students are a little older than you remember: nearly half are over 22, holding jobs, and around 20% of that demographic are raising kids. More and more students are attending higher-ed to change their lives, not to complete some stage of it.
For institutions of higher education that need fresh enrollments to stay afloat, the breadth of personas in this new group can make marketing and branding seem like a challenge. Kirsten breaks down the different groups in a nutshell.
What You’ll Learn
- How shifting student motivations—from life stage to life change—are redefining higher-ed audiences.
- The marketing challenge of appealing to both nontraditional and traditional students at the same time.
- Practical ways institutions can adapt their messaging to connect with modern learners and drive enrollment.
Got a question for the Steel Advertising team? Connect with us!
Episode Archive
Episode 1 - The Many Faces of Adult Learners
Episode 1 – The Many Faces of Adult Learners
Adult learners are not all alike. Learn about the different personas that make up this important target audience.
Episode 2 - Follow the Funding. What ESAs Mean for Education Brands
Episode 2 – Follow the Funding: What ESAs Mean for Education Brands
Learn how school districts can stay competitive in branding and marketing with the growing importance of Education Savings Accounts.
Episode 3 - Marketing Higher Ed to the Way Gen Z Thinks
Episode 3 – Marketing Higher Ed to the Way Gen Z Thinks
Learn how to make your messaging more inclusive and effective for the audiences of Gen Z.
