The Marketing Nutshell

In This Episode

With AI-generated ads pouring out into the market, audiences are no longer impressed by these endeavors. They might be technically alright and fine, by design, but in content marketing, this does not equal success anymore.

Where businesses are learning to break through this homogeneity is in the art of brand journalism. But what does that mean? How does someone practice brand journalism? And what is the new four-step plan for market success? Kirsten explains it all, in a nutshell.

What You’ll Learn

• No longer is quantity beating quality. In a saturated market, audiences are now responding to authentic advertisements a lot more than others and are looking for more newsworthy stories.
• Brand journalists are content marketers who are looking from a new point of view, aiming to make marketing content that focuses on what matters to the audience, in opposition to AI-generated saturation.
• A new formula for brand strategy comes forward, favoring integrity, ambiguity, and story.

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