Marketing Campaign Benchmarks
As you measure your 2026 campaigns, it’s helpful to have some context for success. What is a good email open rate? What should I expect to pay for cost-per-click ads? What are the benchmarks for marketing campaigns like mine? That is why we’ve compiled Steel’s Annual Stat Stack as a handy reference for you to use when setting goals and measuring your campaigns.
We’ve included industry averages for digital marketing tactics like email, eCommerce, online ads, social media, and website stats in the verticals relevant to our specialties. These updated industry averages can be used as marketing campaign benchmarks to compare your results.
