How do you connect with a generation that thinks, communicates and consumes information differently than the audiences marketers have targeted before?
In a new episode of The Marketing Nutshell, Steel Advertising CEO Kirsten Cutshall explores how marketers can better account for the different ways Gen Z audiences may process information and engage with content. She shares practical ways to make messaging clearer, more inclusive and easier to connect with—without overcomplicating the strategy.
Listen to the full episode for the nutshell on marketing to the way Gen Z thinks.
