Steel Advertising has published a new case study highlighting our work supporting the launch of Texas Education Freedom Accounts. From campaign development and audience strategy to creative, media planning and website support, the project brought together multiple disciplines on a fast-moving statewide launch. Explore the full Texas Education Freedom Accounts case study to see how the work came together.
When Texas created the Education Freedom Accounts program, the opportunity was historic: $1 billion in state funding to give families new flexibility in choosing the right educational path for their children.
Working with the Texas Comptroller and Odyssey, Steel Advertising led the first-year marketing launch for Texas Education Freedom Accounts. The assignment required more than awareness. It required clarity, trust, precision and speed.
The full case study takes a closer look at how Steel brought those pieces together and what the campaign achieved.
