Steel is excited to announce that our work with San Jacinto College earned a Bronze Excalibur Award at the 41st Annual PRSA Houston Excalibur Awards.
The “Be Fearless” campaign was recognized in the Marketing Consumer Products and Services category.
San Jacinto College – “Be Fearless”
Together with the San Jacinto College team, Steel developed a new brand strategy and advertising campaign designed to communicate the college’s position as the #1 community college in Texas. Grounded in brand, human and competitive insights, the campaign positioned San Jacinto College as a trusted path for students looking to change their future.
The “Be Fearless” campaign focused on San Jacinto College’s strong outcomes in graduation, university transfer and employment rates, reinforcing a simple message for prospective students: there’s less to worry about when you choose San Jacinto College.
The campaign featured bold, career-focused creative across a wide-ranging media mix, including connected TV, radio and audio, education publishers and social media platforms. The campaign generated 109 million impressions and more than 101,000 conversion actions, while driving stronger advertising engagement and more efficient lead generation.
About the PRSA Houston Excalibur Awards
The annual PRSA Houston Excalibur Awards recognize outstanding professional accomplishments in public relations and communications throughout the Houston area. The 41st Annual Excalibur Awards celebrated the ideas, stories and strategies shaping the profession, recognizing campaigns for their creativity, impact and influence.
Steel is proud to share this recognition with our partners at San Jacinto College and to see the “Be Fearless” campaign recognized among Houston’s outstanding communications work.
