Corps of Cadets
Campaign Development
Steel Advertising partnered with the Texas A&M University Corps of Cadets to strengthen its brand image and attract the next generation of student leaders. Beginning with research and collaborative brand foundation sessions with Corps leadership, our team developed messaging and campaign concepts that communicated the value of its distinctive, military-style leadership experience to both military-minded students and a broader university audience.
Following concept testing, Steel brought the campaign to life through an integrated recruitment marketing effort spanning television, digital, social, and print advertising. From campaign development and creative execution to the media plan and buy, every element worked together to elevate awareness, challenge perceptions and give prospective students a clearer picture of the leadership, community and opportunities available through the Corps of Cadets.
