Texas Tech University’s Teacher Incentive Allotment

Website Development

Steel Advertising partnered with Texas Tech University to plan, design and develop a new website supporting the Teacher Incentive Allotment program. Created through a cooperative effort between the university and a state agency, the site needed to clearly communicate complex program information to educators while serving the goals of multiple stakeholders.

Working within a fast-paced timeline, Steel guided the project from strategy and planning through design and development. The result was an accessible, audience-focused website that helps educators quickly understand the program, find relevant resources and take the next step.