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    An Instagram post of a woman in a car with various merchandise items from "Bumble"
    Top 3 Marketing Tactics to Reach College Students Today Marketing
    November 19, 2018

    Top 3 Marketing Tactics to Reach College Students Today

    These days college students seem to have less time than ever on their hands so it’s more challenging than ever to reach them effectively and not blow the budget. Keep…
    Emily Heller
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    A laptop displaying analytical data on a table, with two unrecognizable people standing around it.
    Stop Driving Customers From Your Health Plan Website! Web Development
    October 22, 2018

    Stop Driving Customers From Your Health Plan Website!

    Getting coverage for health insurance can be a tedious task. Many consumers’ biggest gripes start at the website. These tips can help you avoid some common potholes. Consumers Need a…
    Emily Heller
    Love0
    A mother and her young son laying in bed. The boy is viewing something on his tablet while his mother is asleep
    How to Be Specific on Social: Facebook BrandingMarketing
    October 16, 2018

    How to Be Specific on Social: Facebook

    Analyzing the algorithm, defining best practices, and showing you how your brand should be advertising on Facebook. Social media companies like Facebook, Instagram, Twitter, and LinkedIn are captivating our culture.…
    Emily Heller
    Love0
    The various smart speakers in the market, with their coordinating commands in a chat bubble above them.
    Use Alexa to Win More Family Consumers (before your competition does it!) Marketing
    October 8, 2018

    Use Alexa to Win More Family Consumers (before your competition does it!)

    Amazon Alexa Flash Briefings offer a new medium to get into your target audience’s homes every day. The Flash Briefing Skill is an addition to the Alexa Skills Kit (ASK)…
    Emily Heller
    Love0
    Close-up profile shot of a black laptop on a desk. A person with orange-painted nails types on the keyboard. A pair of black glasses, an orange pen, and a sheet of lined paper sit next to the laptop.
    Website Accessibility: Essential for Some – Useful for All? Web Development
    October 2, 2018

    Website Accessibility: Essential for Some – Useful for All?

    The web is used by many people and is an essential part of daily life. Website accessibility means that people with disabilities – about 15% of the world’s population –…
    Emily Heller
    Love0
    A young girl in her mother's lap viewing something on the laptop in front of the pair.
    Marketing to Millennial Moms – What Do They Care About? Marketing
    September 25, 2018

    Marketing to Millennial Moms – What Do They Care About?

    Millennial moms are a growing market segment with increasing buying power. One in five moms today are a millennial mom and 1 in 3 are the majority contributor to their…
    Emily Heller
    Love0
    A fruit vendor handing an apple to a customer
    The Next Generation of Shoppers are Graduating into the Grocery Store All
    September 18, 2018

    The Next Generation of Shoppers are Graduating into the Grocery Store

    iGen shop with high expectations and lots of time.The next generation of consumers has been raised and are either helping mom pick up things at the store or are doing…
    Emily Heller
    Love0
    A latptop displaying a page on Facebook
    Reaching a New Millennial Mom: Why Social Media Ads Matter Marketing
    August 27, 2018

    Reaching a New Millennial Mom: Why Social Media Ads Matter

    As a new millennial mom, my brain is constantly consumed by all things baby all the time. And I’m not the only one- 83% of new moms are millennial moms.…
    Emily Heller
    Love0
    Woman watching videos on tablet
    Why Advertise with Podcasts to Reach Moms? Marketing
    August 14, 2018

    Why Advertise with Podcasts to Reach Moms?

    Podcasts are on the rise, but advertisers are slow to catch up with audiences. Here’s why you may want to jump on board while demand is low and prices are…
    Emily Heller
    Love0
    A glass with green stripes around it, with a green beverage and green straw, and two packages of Skyr Icelandic Provisions in the background.
    #Ad: Reaching Your Audience with Social Influencers BrandingMarketing
    May 1, 2018

    #Ad: Reaching Your Audience with Social Influencers

    2017 saw a staggering 12.9 million brand-sponsored posts on Instagram. And in 2018 that number is sure to rise with Snapchat on the outs and Instagram stories continuing to take…
    Emily Heller
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    6414 Bee Caves Rd.

    Suite B

    Austin, TX 78746

    [email protected]

    512.387.5231

     

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    Steel Advertising

    6414 Bee Caves Rd.
    Suite B
    Austin, TX 78746

    512.387.5231

    [email protected]