Blog - Steel Advertising

Web Development

October 2, 2018

Website Accessibility: Essential for Some – Useful for All?

The web is used by many people and is an essential part of daily life. Website accessibility means that people with disabilities – about 15% of the world’s population –…

Emily Heller

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A young girl in her mother's lap viewing something on the laptop in front of the pair.

Marketing

September 25, 2018

Marketing to Millennial Moms – What Do They Care About?

Millennial moms are a growing market segment with increasing buying power. One in five moms today are a millennial mom and 1 in 3 are the majority contributor to their…

Emily Heller

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A fruit vendor handing an apple to a customer

All

September 18, 2018

The Next Generation of Shoppers are Graduating into the Grocery Store

iGen shop with high expectations and lots of time.The next generation of consumers has been raised and are either helping mom pick up things at the store or are doing…

Emily Heller

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Marketing

August 27, 2018

Reaching a New Millennial Mom: Why Social Media Ads Matter

As a new millennial mom, my brain is constantly consumed by all things baby all the time. And I’m not the only one- 83% of new moms are millennial moms.…

Emily Heller

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Marketing

August 14, 2018

Why Advertise with Podcasts to Reach Moms?

Podcasts are on the rise, but advertisers are slow to catch up with audiences. Here’s why you may want to jump on board while demand is low and prices are…

Emily Heller

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A glass with green stripes around it, with a green beverage and green straw, and two packages of Skyr Icelandic Provisions in the background.

Branding Marketing

May 1, 2018

#Ad: Reaching Your Audience with Social Influencers

2017 saw a staggering 12.9 million brand-sponsored posts on Instagram. And in 2018 that number is sure to rise with Snapchat on the outs and Instagram stories continuing to take…

Emily Heller

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