Blog - Steel Advertising

Back-To-School: 2nd Largest SHOPPING Season of the Year

Branding Marketing

August 23, 2019

Back-to-School Trends 2019

Children Influence 70% of Family Spending for Back-to-School. Parents weighed in and their children influence on average about 70% of Back-to-School purchases to the tune of an estimated $20B this…

Emily Heller

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A Steel Agency report, with white words above that say "Go From Capturing Attention to Lifetime Retention"

Branding

July 25, 2019

The Path to Marketing Success for Consumer Product Brands

For consumer brands in today's marketplace, the key to capturing share of wallet is a positive brand experience. Expand your reach, increase awareness and nurture relationships to keep your brand…

Emily Heller

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A doctor using an otoscope to check inside a young boy's ear.

Marketing

July 23, 2019

Healthcare Practice Marketing Trends in 2019

The world of healthcare marketing is constantly changing. Hospitals and practices have to remain one step ahead to keep up with competitors and their patients' needs. Here is a list…

Emily Heller

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Branding

July 15, 2019

How to Capture Attention and Build Brand Recognition

BRANDING. IT'S A WAY OF LIFE. Strong brands benefit from consumer recognition and credibility in the marketplace that can give you an edge over your competitors. The branding process is…

Emily Heller

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Branding Marketing

May 23, 2019

5 Tools to Enhance Your Brand’s Social Media and Influencer Marketing

So you want to grow your company’s social media presence online. Well, here’s the deal. It is 2019 and as we all know by now, social media has taken over…

Emily Heller

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A Steel Agency report, with white words above it that say "Go From Capturing Attention to Lifetime Retention"

Marketing

May 7, 2019

Higher Education Marketing: Capturing Leads and the Path to Student Retention

As a digital generation, Generation Z expects digital tools to be deeply integrated into their education and that extends to their relationship with their school. For them, technology has always been a…

Emily Heller

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A bird's-eye view of a newspaper, phone, brownie, and coffee resting on a cafe table

All

May 2, 2019

Is My Phone Listening to Me?

This question was the most Googled tech mystery by Texans going into 2019. The real question, though, is whether this so called ‘mystery’ is fact or fiction? There are countless stories…

Emily Heller

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A close-up of a phone screen with many social media apps on it

All

April 24, 2019

Social Media Listening for Higher Education

Social Media Listening is monitoring your audience, understanding what their needs are so you can address them. What is SML? Social Media Listening is the practice of analyzing conversations about…

Emily Heller

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A Steel Agency report, with white words above that read "Go From Capturing Attention to Lifetime Retention"

Marketing

April 8, 2019

Healthcare Marketing: Lead Generation and the Path to Lifetime Retention

We know that consumers today spend a significant amount of time online researching and getting know a brand before purchasing, that's why you have a website and social media platforms…

Emily Heller

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Pantone Color of the Year 2019: Living Coral 16-1546

Marketing

March 27, 2019

Pantone Color of the Year – Why is it important to marketers?

The Pantone Color Institute has been featuring one hue as the Color of The Year since 2000 - studying color trends throughout the year, taking into consideration fashion trends, graphic…

Emily Heller

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