Blog - Steel Advertising

All

February 19, 2025

Remembering Austin Advertising Great John Hamm

With Gratitude John Hamm began his career in the 1950s with his father’s Austin hot press typesetting service – arranging and formatting text and images within a document to create…

Bill Cutshall

Love0

Business, thinking and woman with computer, writing and inspiration with online news and reading a financial blog. Accountant, planning and broker with a pc and notebook with deadline for a project

Branding

January 30, 2025

Steel Recaps January’s Top Marketing News of 2025

Stay in the know! Steel recaps January's top marketing news in five minutes. Marketing budgets are rising but so is confusion over KPIs according to Nielsen’s 2024 Marketing Report Meta…

Emily Heller 0

Love0

Young office worker analyzing CRM data on her desktop computer

Branding

December 18, 2024

Annual Checklist for a Healthier Client/Agency Relationship

Our gift to you this holiday season is a year-end client/agency review in under 5 minutes! As one year ends and a new one begins, here is a 9-point list…

Emily Heller 0

Love0

Marketing

December 16, 2024

Industry Averages and Marketing Benchmarks for 2025

Marketing Campaign Benchmarks As you begin measuring your 2025 campaigns, it’s helpful to have some context for success. What is a good email open rate? What should I expect to…

Emily Heller 0

Love0

Hands of a woman sitting at her desk and doing financial analysis at work, a close up.

Branding

November 26, 2024

Steel Recaps November’s Top Marketing News of 2024

Stay in the know! Steel recaps November's top marketing news in under five minutes. 2025 Career Outlook reports tougher job market for marketing professionals New major media company launches by…

Emily Heller 0

Love0

Shot of concentrated young business woman working with computer in the office.

Branding

October 30, 2024

Steel Recaps October’s Top Marketing News of 2024

Stay in the know! Steel recaps October's top marketing news in five minutes. Reddit is at the top of Google Search results and growing ad revenues Roblox is starting to…

Emily Heller 0

Love0

High angle view of guys and girls sitting and talking together. Cheerful group of happy friends in conversation after class. Top view of group of carefree teens spending time together after school while young woman using smart phone.

Branding

September 27, 2024

Understanding Generation Alpha in Under 5 Minutes

Last month, the oldest end of Generation Alpha began entering high school. Born in 2010 and later, Generation Alpha are now the rising teens that are beginning to participate in…

Emily Heller 0

Love0

Close up of a Businessman working on a laptop computer and holding and looking at a mobile phone in the office.

Branding

August 23, 2024

Steel Recaps August’s Top Marketing News of 2024

Stay in the know! Steel recaps August's top marketing news in five minutes. 3 details advertisers need to know about the Google search ruling 4 Paris Olympics lessons for marketers…

Emily Heller 0

Love0

Young female college student sitting alone outside on a campus lawn between classes and doing homework on a laptop

Marketing

August 20, 2024

Attract More Students: The 4 Points of Differentiation for Higher Education Institutions

In the competitive higher education field, standing out has become more crucial than ever. This blog will explore four points of differentiation that can set your institution apart from the…

Emily Heller

Love0

School website on tablet screen. Young man and applicant browsing college or university websites before applying. Searching information about education and institutions.

All

August 13, 2024

The New Table Stakes: What Students Expect to See on Your Website

When surveying the higher education landscape, it is evident that institutions work hard to differentiate their schools; however, recent generations of students have been spoiled by the prolific marketing of…

Bill Cutshall

Love0