Blog - Steel Advertising

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December 18, 2024

Annual Checklist for a Healthier Client/Agency Relationship

Our gift to you this holiday season is a year-end client/agency review in under 5 minutes! As one year ends and a new one begins, here is a 9-point list…

Emily Heller 0

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Marketing

December 16, 2024

Industry Averages and Marketing Benchmarks for 2025

Marketing Campaign Benchmarks As you begin measuring your 2025 campaigns, it’s helpful to have some context for success. What is a good email open rate? What should I expect to…

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November 26, 2024

Steel Recaps November’s Top Marketing News of 2024

Stay in the know! Steel recaps November's top marketing news in under five minutes. 2025 Career Outlook reports tougher job market for marketing professionals New major media company launches by…

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October 30, 2024

Steel Recaps October’s Top Marketing News of 2024

Stay in the know! Steel recaps October's top marketing news in five minutes. Reddit is at the top of Google Search results and growing ad revenues Roblox is starting to…

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September 27, 2024

Understanding Generation Alpha in Under 5 Minutes

Last month, the oldest end of Generation Alpha began entering high school. Born in 2010 and later, Generation Alpha are now the rising teens that are beginning to participate in…

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August 23, 2024

Steel Recaps August’s Top Marketing News of 2024

Stay in the know! Steel recaps August's top marketing news in five minutes. 3 details advertisers need to know about the Google search ruling 4 Paris Olympics lessons for marketers…

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Marketing

August 20, 2024

Attract More Students: The 4 Points of Differentiation for Higher Education Institutions

In the competitive higher education field, standing out has become more crucial than ever. This blog will explore four points of differentiation that can set your institution apart from the…

Emily Heller

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August 13, 2024

The New Table Stakes: What Students Expect to See on Your Website

When surveying the higher education landscape, it is evident that institutions work hard to differentiate their schools; however, recent generations of students have been spoiled by the prolific marketing of…

Bill Cutshall

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July 29, 2024

Steel Recaps July’s Top Marketing News of 2024

Stay in the know! Steel recaps July's top marketing news in five minutes. Google reverses its decision to phase out third-party cookies New Ipsos AI Tool Predicts Reaction to Ads…

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Marketing

July 26, 2024

Marketing Can Boost Student Satisfaction in Higher Education: Become Masters of Showing Up

As higher education institutions employ a fast-changing suite of technologies, gaps in student communications arise that cause higher education institutions to experience friction. Because this is a prominent issue within…

Emily Heller

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