Blog - Steel Advertising

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September 27, 2024

Understanding Generation Alpha in Under 5 Minutes

Last month, the oldest end of Generation Alpha began entering high school. Born in 2010 and later, Generation Alpha are now the rising teens that are beginning to participate in…

Emily Heller 0

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August 23, 2024

Steel Recaps August’s Top Marketing News of 2024

Stay in the know! Steel recaps August's top marketing news in five minutes. 3 details advertisers need to know about the Google search ruling 4 Paris Olympics lessons for marketers…

Emily Heller 0

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Marketing

August 20, 2024

Attract More Students: The 4 Points of Differentiation for Higher Education Institutions

In the competitive higher education field, standing out has become more crucial than ever. This blog will explore four points of differentiation that can set your institution apart from the…

Emily Heller

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August 13, 2024

The New Table Stakes: What Students Expect to See on Your Website

When surveying the higher education landscape, it is evident that institutions work hard to differentiate their schools; however, recent generations of students have been spoiled by the prolific marketing of…

Bill Cutshall

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July 29, 2024

Steel Recaps July’s Top Marketing News of 2024

Stay in the know! Steel recaps July's top marketing news in five minutes. Google reverses its decision to phase out third-party cookies New Ipsos AI Tool Predicts Reaction to Ads…

Emily Heller 0

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Marketing

July 26, 2024

Marketing Can Boost Student Satisfaction in Higher Education: Become Masters of Showing Up

As higher education institutions employ a fast-changing suite of technologies, gaps in student communications arise that cause higher education institutions to experience friction. Because this is a prominent issue within…

Emily Heller

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June 27, 2024

Steel Recaps June’s Top Marketing News of 2024

Stay in the know! Steel recaps June's top marketing news in under five minutes. Instagram has confirmed it is experimenting with unskippable ads TikTok introduces ads with AI Google is…

Emily Heller 0

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Marketing

June 13, 2024

Cybersecurity in Higher Education: Why WordPress Now Reigns as a Secure CMS for Higher Education Institutions

In the digital age, higher education institutions are no longer just centers of learning; they have become custodians of vast amounts of sensitive data, ranging from student records to intellectual…

Emily Heller

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May 29, 2024

Steel Recaps May’s Top Marketing News of 2024

Stay in the know! Steel recaps May's top marketing news in under five minutes. Women’s sports marketing becomes mainstream programming Google starts testing ads in AI overviews With the introduction…

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Marketing

May 24, 2024

Steel Wins Multiple Educational Advertising Awards for Higher Education Clients

Steel is excited to announce that our team was recognized for television and website work in the 39th Annual Educational Advertising Awards for three of our higher education clients: Texas…

Emily Heller

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