High school and college students are a highly fragmented audience of early adopters, and it can take time to discover which channels are the most effective for reaching them. Some…

In an age where data reigns supreme, leveraging the cutting-edge capabilities of artificial intelligence (AI) has become paramount for institutions of higher education and healthcare systems. The competition for qualified…

You hear that hashtags provide a way to grow your social media following, but your team is not really having success. Hashtags have been described as the "buzzwords" of social…

Balancing patient acquisition and retention are critical to achieving this success, but getting to both is not as easy as it sounds. We made a checklist for healthcare marketers to…

Marketing Campaign Benchmarks As you begin measuring your 2023 campaigns, it’s helpful to have some context for success. What is a good email open rate? What should I expect to…

Steel CEO Kirsten Cutshall shares the key to successful messaging and how to know which message to deliver first. Highly considered purchases like selecting a university or choosing a new…

Steel Advertising’s one-hour Q&A session dives into best practices related to Key Performance Indicators that we think will help you and your team! Steel CEO Kirsten Cutshall shares a more…